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Add Ons
Add-ons are small extras attached to a main product: gift wrap with a leather bag, batteries with a toy,…
GLOSSARY · 71 TERMS
The plain-English Shopify glossary.
Every term Sledge touches, defined in plain words you'd use in your own store. No jargon for its own sake.
All terms
AI Search
AI search is the umbrella term for site search that understands shoppers instead of just matching…
Average Order Value
Average order value, or AOV, is total revenue divided by the number of orders over a period. If a store…
Back In Stock Alert
A back in stock alert is a notification a shopper requests on a sold-out product: tell me when this is…
BOGO
BOGO stands for buy one, get one. A shopper buys one product and gets a second one free or at a…
Bounce Rate
Bounce rate is the share of store visits that end after one page. Divide those one-page visits by…
Break-Even Point
The break-even point is how much you need to sell to cover all your costs, so you neither make nor…
Bundle Discount
A bundle discount is the price cut a shopper gets for buying a group of products together instead of one…
Buy X Get Y
Buy X Get Y is the offer family where a shopper buys one set of items, X, and gets another set, Y, free…
BYOB Bundle
A BYOB bundle, build your own bundle, is a dedicated builder where shoppers fill a box from products you…
Cart Drawer
A cart drawer is a panel that slides in from the edge of the screen when a shopper adds a product to the…
Churn Rate
Churn rate, or attrition rate, is the share of customers you lose over a period. A store has no cancel…
Collection Filter
A collection filter is a set of controls on a collection page that narrows the product grid by…
Color Swatch
A color swatch is a small chip that shows a color or pattern itself instead of naming it in text. In a…
Contribution Margin
Contribution margin is revenue minus variable costs: what a sale leaves after the costs that grow with…
Conversion Rate
Conversion rate is the share of store visitors who complete a purchase, written as a percentage. Divide…
Cost Of Goods Sold
Cost of goods sold, or COGS, is what the products you sold cost you to buy or make. In accounting, the…
Cost Plus Pricing
Cost plus pricing, also written cost-plus pricing, sets a price by adding a markup to what a product…
Cross Merchandising
Cross merchandising is placing related products side by side so one purchase suggests the next: the belt…
Cross Sell
A cross-sell is an offer for a product that complements the one a shopper is buying: socks with running…
CSAT Score
A CSAT score, short for customer satisfaction score, is the share of customers who rate an order or a…
Customer Acquisition Cost
Customer acquisition cost, or CAC, is what you spend to win one new customer. The CAC formula is your…
Customer Lifetime Value
Customer lifetime value, or LTV (also CLV), is the total one customer spends with your store across…
Dead Stock
Dead stock is inventory that has stopped selling and is unlikely to sell at full price: last season's…
Decoy Pricing
Decoy pricing adds an option you don't expect to sell, priced so another option looks like the clear…
Downsell
A downsell is a cheaper offer made to a shopper who just said no to a pricier one: one pair of socks…
Economic Order Quantity
Economic order quantity, or EOQ, is the number of units to buy in one order so that placing orders and…
Faceted Search
Faceted search narrows a long list of results by attributes called facets: size, color, price, brand,…
Flat Rate Shipping
Flat rate shipping is one fixed shipping price, whatever the parcel weighs or wherever it goes. Your store…
Free Gift With Purchase
A free gift with purchase is an offer that adds a gift to the order automatically once the cart passes a…
Free Shipping Threshold
A free shipping threshold is the cart subtotal a shopper has to reach for delivery to be free, for…
Frequently Bought Together
Frequently bought together is a recommendation that shows products that keep landing in the same orders,…
Gross Margin vs Net Margin
Gross margin is the share of your sales left after the cost of the products you sold. Net margin is the…
Instant Search
Instant search shows results the moment a shopper starts typing: products, collections, and pages appear…
Intent Surfaces
Intent surfaces are the places and moments where a shopper shows what they want and an offer belongs:…
Inventory Carrying Cost
Inventory carrying cost, also called holding cost, is what keeping unsold stock costs you each year…
Inventory Turnover Ratio
The inventory turnover ratio is how many times you sell through your stock in a period: cost of goods…
Keystone Pricing
Keystone pricing sets a product's retail price at double what it cost you wholesale. Buy a scarf for…
Markup vs Margin
Markup and margin measure the same profit against two different numbers. Markup divides it by what…
Merchandising
Merchandising is deciding which products shoppers see first. In a physical store that means the window…
Metafield
A metafield is a custom data field you attach to a Shopify product to store information the default…
Mix And Match
Mix and match is a bundle where the shopper picks the items from an eligible set. The store sets the…
Net Promoter Score
Net Promoter Score, or NPS, measures how likely customers are to recommend your store. They answer…
Partial Payment Deposit
A partial payment deposit charges a shopper a percentage of the price upfront and collects the balance…
Personalization
Personalization is tailoring what a shopper sees, search results and browse order, to their own…
Post Purchase Upsell
A post-purchase upsell is an offer shown after checkout, on the order confirmation or thank-you page.…
Pre Order
A pre-order lets a shopper buy a product before it is in stock to ship. The store takes the order now…
Predictive Search
Predictive search shows suggestions the moment a shopper starts typing in the search box: likely…
Prestige Pricing
Prestige pricing, also called image pricing or premium pricing, means charging a high price on purpose…
Private Label
Private label means a manufacturer makes a product and you sell it under your own brand. You set the…
Product Badge
A product badge is a small label on a product card: New, Bestseller, Sale, Low stock. It sits on or over…
Product Bundle
A product bundle is two or more products sold together as a single offer, either at one fixed price or…
Product Discovery
Product discovery is how a shopper finds the right product in a store, whether they search for it,…
Product Filter
A product filter is the storefront control that narrows a collection or search results to the products a…
Profit Margin
Profit margin is the share of your sales you keep as profit. The profit margin formula is profit ÷…
Purchase Order
A purchase order, or PO, is the document you send a supplier to order stock. It lists the products…
Quantity Breaks
Quantity breaks are price tiers that lower the per-unit price as a shopper buys more of the same…
Recently Viewed
Recently viewed is a recommendation row that shows a shopper the products they just looked at, usually…
RFM Analysis
RFM analysis is a way to group customers by their buying history. It scores each one on recency (how…
ROAS
ROAS, short for return on ad spend, is the revenue your ads bring in divided by what they cost. Spend…
Safety Stock
Safety stock is the extra stock you keep so a late delivery or a busier week than usual doesn't leave you…
Search Relevance
Search relevance is how well a store's search results match what the shopper actually meant, not just…
Sell-Through Rate
Sell-through rate is the share of the stock you received that sold in a period: units sold divided by…
Semantic Search
Semantic search matches what a shopper means, not just the words they type. A search for "summer dress"…
Social Proof
Social proof is the evidence that other people have bought and trusted a product: star ratings, written…
Subscription
A subscription is a recurring order that ships and bills on a set schedule, weekly, monthly, or whatever…
Upsell
An upsell is an offer that moves a shopper to a higher-value choice: the bigger size, the better model.…
Value Based Pricing
Value based pricing, also written value-based pricing, sets a price from what a product is worth to…
Volume Discount
A volume discount is a price cut that grows with quantity. Buy more, pay less, either per unit or off…
Wishlist
A wishlist lets a shopper save products to come back to, without buying them yet. A heart or "Save"…
Zero Result Search
A zero-result search is a search that returns nothing. The shopper typed what they wanted, the store…