The plain-English Shopify glossary.
Every term Sledge touches, defined in plain words you'd use in your own store. No jargon for its own sake.
AI Search
AI search is the umbrella term for site search that understands shoppers instead of just matching…
Read →Average Order Value
Average order value, or AOV, is total revenue divided by the number of orders over a period. If a store…
Read →Back In Stock Alert
A back in stock alert is a notification a shopper requests on a sold-out product: tell me when this is…
Read →BOGO
BOGO stands for buy one, get one. A shopper buys one product and gets a second one free or at a…
Read →Bundle Discount
A bundle discount is the price cut a shopper gets for buying a group of products together instead of one…
Read →Buy X Get Y
Buy X Get Y is the offer family where a shopper buys one set of items, X, and gets another set, Y, free…
Read →BYOB Bundle
A BYOB bundle, build your own bundle, is a dedicated builder where shoppers fill a box from products you…
Read →Cart Drawer
A cart drawer is a panel that slides in from the edge of the screen when a shopper adds a product to the…
Read →Collection Filter
A collection filter is a set of controls on a collection page that narrows the product grid by…
Read →Color Swatch
A color swatch is a small chip that shows a color or pattern itself instead of naming it in text. In a…
Read →Conversion Rate
Conversion rate is the share of store visitors who complete a purchase, written as a percentage. Divide…
Read →Cross Sell
A cross-sell is an offer for a product that complements the one a shopper is buying: socks with running…
Read →Faceted Search
Faceted search narrows a long list of results by attributes called facets: size, color, price, brand,…
Read →Free Gift With Purchase
A free gift with purchase is an offer that adds a gift to the order automatically once the cart passes a…
Read →Free Shipping Threshold
A free shipping threshold is the cart subtotal a shopper has to reach for delivery to be free, for…
Read →Frequently Bought Together
Frequently bought together is a recommendation that shows products that keep landing in the same orders,…
Read →Instant Search
Instant search shows results the moment a shopper starts typing: products, collections, and pages appear…
Read →Intent Surfaces
Intent surfaces are the places and moments where a shopper shows what they want and an offer belongs:…
Read →Merchandising
Merchandising is deciding which products shoppers see first. In a physical store that means the window…
Read →Metafield
A metafield is a custom data field you attach to a Shopify product to store information the default…
Read →Mix And Match
Mix and match is a bundle where the shopper picks the items from an eligible set. The store sets the…
Read →Partial Payment Deposit
A partial payment deposit charges a shopper a percentage of the price upfront and collects the balance…
Read →Personalization
Personalization is tailoring what a shopper sees, search results and browse order, to their own…
Read →Post Purchase Upsell
A post-purchase upsell is an offer shown after checkout, on the order confirmation or thank-you page.…
Read →Pre Order
A pre-order lets a shopper buy a product before it is in stock to ship. The store takes the order now…
Read →Predictive Search
Predictive search shows suggestions the moment a shopper starts typing in the search box: likely…
Read →Product Badge
A product badge is a small label on a product card: New, Bestseller, Sale, Low stock. It sits on or over…
Read →Product Bundle
A product bundle is two or more products sold together as a single offer, either at one fixed price or…
Read →Product Discovery
Product discovery is how a shopper finds the right product in a store, whether they search for it,…
Read →Product Filter
A product filter is the storefront control that narrows a collection or search results to the products a…
Read →Quantity Breaks
Quantity breaks are price tiers that lower the per-unit price as a shopper buys more of the same…
Read →Recently Viewed
Recently viewed is a recommendation row that shows a shopper the products they just looked at, usually…
Read →Search Relevance
Search relevance is how well a store's search results match what the shopper actually meant, not just…
Read →Semantic Search
Semantic search matches what a shopper means, not just the words they type. A search for "summer dress"…
Read →Social Proof
Social proof is the evidence that other people have bought and trusted a product: star ratings, written…
Read →Subscription
A subscription is a recurring order that ships and bills on a set schedule, weekly, monthly, or whatever…
Read →Upsell
An upsell is an offer that moves a shopper to a higher-value choice: the bigger size, the better model.…
Read →Volume Discount
A volume discount is a price cut that grows with quantity. Buy more, pay less, either per unit or off…
Read →Wishlist
A wishlist lets a shopper save products to come back to, without buying them yet. A heart or "Save"…
Read →Zero Result Search
A zero-result search is a search that returns nothing. The shopper typed what they wanted, the store…
Read →