What is recently viewed?
Recently viewed is a recommendation row that shows a shopper the products they just looked at on the home page, a product page, or the cart. The jacket they almost bought comes back without a search, and so does the sale you nearly lost.
How does recently viewed work?
A shopper opens 6 products, settles on none, and starts to drift. Finding the right one again means retracing all 6, and closing the tab is easier. A recently viewed row puts those 6 back in front of them. Some click straight into the one they had moved past, and a share of those clicks become orders.
The product did the work on the first visit. A second look starts where the first one stopped.
On Shopify stores
On a Shopify store, recently viewed shows up as a "recently viewed" or "pick up where you left off" row, and every shopper sees their own trail, not a bestseller list. A shopper who wanders back to the home page finds the boots they were weighing. On a product page, the row keeps the other pairs they compared one click away. In the cart, it shows what they looked at but never added, right before checkout. Some themes include a recently viewed section and some do not, so check yours before you add an app.
Related terms
Recently viewed with Sledge
Recently viewed is one of 13 recommendation types in Sledge Recommendations, each one placed where shoppers decide: the home page, search, collections, product pages, and the cart. And on Pro and up, Growth Intelligence reads your store's own browse patterns, names the next move worth making, estimates its monthly impact in dollars, then measures the result against real sales.
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