What is frequently bought together?
Frequently bought together is a recommendation that shows products that keep landing in the same orders, offered as a set beside the one a shopper is viewing. Because the pairing comes from real purchases, not guesses, shoppers read it as useful advice. One click adds the whole set to the cart.
How does frequently bought together work?
Say you sell cameras. Orders keep showing the same trio: a $420 camera, a $24 memory card, a $32 case. Frequently bought together puts the card and the case beside the camera with one add-all button. A shopper who takes the set spends $476 instead of $420, a 13% bigger order from a single click.
No persuasion needed. Past buyers already made the argument.
On Shopify stores
On a Shopify store, the block usually sits on the product page under the add-to-cart button: two or three products, one combined price, one button. A set built on guesswork teaches shoppers to scroll past it, so stores either pick pairings by hand or use an app that mines order history and refreshes the sets as buying habits shift.
Related terms
Frequently bought together with Sledge
Sledge builds frequently-bought-together sets from your store's own order history, one of thirteen recommendation types. And built-in Growth Intelligence finds offer opportunities in those same order patterns, estimates the monthly impact in dollars, then measures the result against real sales.
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