What is a free gift with purchase?
A free gift with purchase is an offer that adds a gift to the order automatically once the cart passes a spend goal. Spend $60, get a travel candle free. Stores use the gift to pull order totals up: it costs a few dollars and earns a bigger basket.
How does a free gift with purchase work?
Say you run a skincare store where the typical order is $48. You set a goal: spend $60, get a free mini moisturizer that costs you $4. A shopper sitting at $52 sees they are $8 away, adds a $12 lip balm, and checks out at $64. You spent $4 to turn a $52 order into a $64 one.
Set the goal one easy step above your average order, not two. A $60 goal moves a $48 store. A $100 goal just gets ignored.
On Shopify stores
On a Shopify store, the offer usually lives in the cart drawer as a progress bar: "You're $8 away from your free gift." When the cart crosses the goal, the gift drops in marked free, and leaves if the cart dips back under. Shopify's built-in Buy X Get Y discount can make an item free, but the shopper has to find and add that item themselves. So stores use an app that tracks the goal and adds the gift automatically.
Related terms
Free gifts with Sledge
Sledge includes a free-gift bundle type with a spend goal: pick the gift, set the goal, done. And built-in Growth Intelligence finds offer opportunities in your store's order patterns, estimates the monthly impact in dollars, then measures the result against real sales.
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