What is bounce rate?
Bounce rate is the share of store visits that end after one page. Divide those one-page visits by all visits, then multiply by 100. Say 1,200 visits start in a week and 540 leave without opening a second page: your bounce rate is 45%. Shopify and Google Analytics count a bounce differently, so expect two different numbers.
Does Shopify show bounce rate?
Yes. Shopify's reports count a bounce as a visit that "ended after a single pageview". Open Analytics, then Reports, and add Bounce rate to a sessions report. In the Sessions by landing page report, it shows which pages lose visits after one view. Shopify changed how it counts visits on September 21 to 23, 2026, and by default now drops the bot visits it spots. Compare only periods after that change.
Why is bounce rate different in Google Analytics 4?
GA4 counts a visit as engaged when it lasts over 10 seconds, views two or more pages, or includes an action marked as a key event, such as a purchase. Bounce rate is the share of visits that were not engaged. A shopper who reads one product page for a minute and leaves is a bounce in Shopify but not in GA4. Most GA4 reports leave bounce rate out until you add it with "Customize report", at the top right.
What is a good bounce rate for ecommerce?
Lower than your own last month, on the same pages and traffic. Contentsquare calls 40% or lower good and above 55% high, for websites in general. Its 2026 benchmark, reported in Shopify's bounce rate guide, puts retail sites at 38% to 62% by traffic source. Across all industries, organic search visits average 42.9% and paid social 65.1%.
Why is my bounce rate high?
Shopify notes that a high bounce rate isn't always bad: the visitor may have found what they needed. A size chart can bounce high and still do its job. A product page that pulls ad traffic and bounces higher than your other pages is worth a look. Check for a slow page, a page that doesn't match the ad, or an old link that opens your error page. The CRO guide's landing page fixes cover all three.
Searches that come up empty, with Sledge
Sledge does not measure bounce rate. When a search finds nothing, Sledge search can show popular searches and your best sellers instead of an empty page. On paid plans, the Signals tab in Sledge Analytics flags searches that found nothing and how often each did. On the same plans, Growth Intelligence adds up its suggested fixes as one sales estimate in your store's currency, labeled "Est. potential".
