Landing page examples: 6 pages to build on Shopify

What makes a landing page different from your homepage?

Your homepage offers a dozen ways in. A landing page offers one, and it matches the click that brought the shopper. Shopify's own guide calls it "a standalone web page built around a single goal."

On Shopify, you build it from a page, a collection or a product page, and the action you want picks which. A product page counts as a landing page once an ad for that one product points at it.

6 landing page examples for a Shopify store

Each list of parts is for a made-up linen clothing store, in the order a shopper scrolls.

1. Product launch page

Put the price and Add to cart on the first screen of a phone.

• A headline that names the product and what it does for the shopper.
• Photos of it worn, from the front, the side and close up.
• Price, size picker and Add to cart.
• Three short reasons to buy, then reviews or your returns promise.
• Delivery cost and time, near the button.

Build it from the product's page, given a design of its own in the theme editor. For the rest of the page, see the seven parts of a product page. The launch emails that send shoppers here have templates of their own.

2. Sale collection page

Show only what's on sale, and put the last day in the banner.

• A banner with the offer and the end date.
• Only discounted products.
• Bestsellers in the first row, not sold-out ones.
• A size filter, so a shopper sees only what fits.

Build it from a collection that fills itself with the condition "Compare at price is set", which adds a product once all its variants have a crossed-out original price. A collection page comes with a Collection banner section by default, Shopify's Help Center says, so the end date has a place. The full build is in how to build a Black Friday sale collection.

If Sledge shows your collection pages, a merchandising rule can pin the product in your ad to the top and place a Sledge promo banner at a position in the grid, on the first page.

3. Waitlist page

Say what's coming in one line, and ask only for an email.

• What's coming, and when.
• One picture.
• An email field and a button.
• What signing up gets the shopper, such as a first look a day early.

Build it as a page with its own design and an email sign-up section. Every Shopify theme except the older vintage kind has a newsletter section for any page or a sign-up form in its footer, Shopify's Help Center says. Rhode's waitlist page, read November 10, 2026, shows one line about what's coming and a Join the waitlist button.

4. Welcome discount page

Name the discount in the headline, and say where the code arrives.

• The offer, such as 10% off your first purchase.
• One email field.
• The terms: one use, and any minimum spend.
• What happens next: where the code shows up, and when.

Build it with Shopify Forms, Shopify's free form app. Its inline form can carry a discount and tag each sign-up, so you can email them later as one group. In the form's Placement section, "Create landing page" makes a new page with the form on it. The form needs a theme that supports inline forms, with Forms switched on under App embeds in the theme editor.

5. One-audience page

Write for one group of shoppers in their words, and show only what fits them.

• A headline about their need, such as linen that packs flat for a trip.
• Three benefits for that group.
• Four to eight products that suit them, with prices.
• One review that mentions the same use.

Build it as a page with its own design and a section that shows one collection. Branch Furniture's gaming page, read November 10, 2026, works this way: a gaming headline, benefit lines written for gamers, then a grid of chairs, desks and accessories to shop.

6. Gift guide page

Group gifts by price, and print the last day to order.

• Groups such as under $25, under $50 and under $100.
• A few picks in each.
• The last order date for delivery before the holiday.
• Gift receipts or your returns window.

Build one collection per price band with the condition "Price is less than", then a page that links all three. If Sledge runs your store's search, a redirect can open this page when a shopper types "gift" and presses Enter. To let shoppers narrow the picks themselves, see a gift guide shoppers can filter.

For more designs, Shopify's own roundup shows ten brand landing pages. For a page that lives in your menu instead, see these About Us page examples.

How do you build a landing page on Shopify without an app?

Give the page a design of its own in the theme editor, then apply it. These steps follow Shopify's Help Center on page designs. A vintage theme can't create a page design, so these steps need a newer one.

1. Pick what to build from, using the table above. A page starts under Online Store, then Pages, with Add page.
2. Create the design. In Online Store, click Edit theme. Open the "Home page" drop-down at the top, pick the type from step 1, and click "Create template", the button that starts a new page design. Name it, such as landing, and pick the design to copy under "Based on".
3. Add the sections. The new design starts with the same sections as the one it copies, so delete what this page doesn't need. Click Add section for each part from the examples above, fill it in and click Save.
4. Apply the design. Open the page in your admin and pick the new design in the "Template" menu, the list of your page designs, then save.

A collection or a product picks its design the same way, from a menu on its own page in your admin.

5. Link the ad to it. Open the page on your store, copy the address from your browser and paste it as the ad's link. Shopify won't put a new page in your menu on its own, so the ad can be its only way in.
6. Check it on a phone. The price, the button or the form should show on the first screen.

Your header and footer come with every design. Shopify's Help Center says they are shared across all your store's pages, so a landing page keeps your menu. Removing them from one page takes a developer's change to your theme. Editing a design changes every page that uses it, so give each landing page its own. The testimonial page steps walk the same route for one kind of page.

When is a page builder app worth paying for?

When your theme's sections can't make the layout you drew. Shopify's own guide names PageFly and Shogun for layouts with many sections. Both list a free plan in the Shopify App Store. A builder's page still needs the same check on your phone before an ad points at it.

How do you know if a landing page works?

Read the page's own numbers, not your store's average. "Sessions by landing page", the report in Analytics that lists where visits start, shows how many visits each page brings in. Then compare the page's bounce rate with the rest of your store.

To test one change, Shopify's Rollouts, under Markets, can run an Experiment on the Grow plan and up. It splits visitors between your store as it is and a version changed in the theme editor. On Basic, Rollouts can schedule a change but has no Experiment. How to run a test you can trust covers the setup.

Reading level is worth a check too. Unbounce's 2024 benchmark found ecommerce landing pages written at a 5th to 7th grade reading level had the highest median conversion rate, 5.6%, against 1.5% for professional-level writing.

When the numbers say the page leaks, see why shoppers leave the first page they land on.