eBay vs Shopify on a $40 sale: eBay keeps $5.84, a 13.6% final value fee plus 40¢ that already covers card processing. Shopify Basic keeps $1.46 on a standard US card and charges $29 a month paid yearly. eBay's fee buys a marketplace of buyers. On Shopify, you find the buyers yourself and keep their details.
Most of your sales come from eBay, and your 400 listings renew every month whether they sell or not. A store of your own would cost less per sale, if shoppers found it. On November 11, 2026, we priced one sale and one month on each from eBay's and Shopify's own fee pages and rules.
Should you sell on eBay, Shopify or both?
Pick eBay for buyers who already search it, and Shopify for a customer list you can export, or run both from one Shopify admin.
eBay is a marketplace: your listing sits among other sellers' listings, and eBay runs the checkout. Shopify is your own store, at a web address you own.
| If you | Look at | Why |
|---|---|---|
| Want buyers who already search a marketplace | eBay | eBay counts 147 million active buyers on its marketplaces in the 12 months to September 30, 2026, Depop and Tise included |
| Want to sell by auction | eBay | Auction-style listings run 1 to 10 days, and a reserve price costs $5 or 7.5% of the reserve, whichever is more, up to $250 |
| Sell a few items with no monthly bill | eBay | No subscription, and your first 250 listings each month are free |
| Want shoppers to come back to you | Shopify | Shopify lets you export your customer list, and eBay's policy bars using an eBay buyer's details to sell outside eBay |
| Keep hundreds of listings live for months | Check both | eBay charges $0.35 for each listing past 250 a month, renewals included, unless a Store raises that allowance. Shopify Basic includes unlimited products for its plan price |
| Want both | Both | Shopify's Marketplace Connect app, free to install, lists your Shopify products on eBay and syncs orders and stock |
From eBay's and Shopify's own pages and eBay's third-quarter report, read November 11, 2026.
Selling on other marketplaces too? Amazon vs Shopify prices a $30 sale, and Etsy vs Shopify fees a $40 one.
How do eBay's fees compare with Shopify's?
eBay takes 13.6% of most sales plus 40¢ an order, card processing included. Shopify Basic takes 2.9% + 30¢ for each online card payment, plus a monthly plan.
| Fee | eBay, no Store | Shopify Basic |
|---|---|---|
| Monthly plan | None; an eBay Store is optional, from $4.95 a month on a yearly renewal | $29 paid yearly, $39 paid monthly |
| Listing an item | 250 free a month, then $0.35 each | None, unlimited products |
| On each sale | 13.6% of the total, plus $0.40 an order ($0.30 at $10 or less) | 2.9% + 30¢ for each online card payment through Shopify Payments |
| Card processing | Inside the final value fee | That is the 2.9% + 30¢ |
| Buyer abroad | 1.65% more, unless you use eBay International Shipping | 1% more for a card from abroad |
| Full refund | Usually credited for the 13.6% part, and the 40¢ only for some returns | The card fee isn't returned |
US rates for most categories from eBay's selling fees and fee credits pages, read November 11, 2026, and Shopify's US pricing page as archived November 9, 2026.
eBay's 13.6% counts the whole sale: the item, the shipping the buyer pays and the sales tax. Some categories differ, such as 15.3% for books, movies and music, and 6.7% for guitars and basses. A Good 'Til Cancelled listing, eBay's fixed-price listing that renews every month, takes another of your 250 free listings each time it renews.
Two charges sit outside the table. If eBay rates your account Below Standard, the level for accounts that miss its performance targets, eBay adds 6% of each sale to its fees the following month. Promoted Listings, eBay's ads, cost extra.
Shopify's other plans are in our Shopify pricing guide, and Shopify Payments covers the card rates.
How much of a $40 sale do eBay and Shopify keep?
eBay keeps $5.84 of a $40 sale, or $5.48 with a Basic Store, and Shopify Basic keeps $1.46.
| On a $40 order | eBay, no Store | eBay, Basic Store | Shopify Basic |
|---|---|---|---|
| Percentage | $5.44 (13.6%) | $5.08 (12.7%) | $1.16 (2.9%) |
| Per order | $0.40 | $0.40 | $0.30 |
| Fees in total | $5.84 | $5.48 | $1.46 |
| You keep | $34.16 | $34.52 | $38.54 |
| Fee usually credited on a full refund | $5.44, or $5.84 if the buyer changed their mind | $5.08, or $5.48 if the buyer changed their mind | None |
A made-up $40 clothing sale to a US buyer on a standard card, free shipping, sales tax left out, worked out from eBay's fee pages, read November 11, 2026, and Shopify's US pricing page as archived November 9, 2026. Plans and listing fees are not counted here.
Add 6% sales tax and eBay's fee on the same sale rises to $6.17, because eBay counts the tax. Before tax, Etsy's fees on that $40 sale come to $4.25.
eBay's fee pays for what Shopify's card fee doesn't: the marketplace and its search. A Shopify sale needs a shopper you brought in yourself.
What does selling on eBay and Shopify cost each month?
With 400 listings and 60 sales of $40, eBay costs $402.90 a month without a Store and $350.75 with a Basic Store. Shopify Basic costs $116.60 paid yearly.
| A made-up month | eBay, no Store | eBay, Basic Store | Shopify Basic |
|---|---|---|---|
| Plan | $0 | $21.95 | $29.00 |
| 400 listings | $52.50 for the 150 past the 250 free | $0, inside 1,000 free | $0 |
| Fees on 60 sales | $350.40 | $328.80 | $87.60 |
| The month | $402.90 | $350.75 | $116.60 |
A made-up clothing shop: 400 fixed-price listings that renew each month, 60 orders of $40, free shipping, US buyers. The Store renews yearly and Shopify is paid yearly. Ads, sales tax and returns are left out. From the same eBay and Shopify pages as the tables above.
The gap, $234 to $286 a month, is what eBay charges for its buyers. On Shopify, the same 60 orders have to come from your own ads, email and social posts, and the table counts none of that.
eBay bills you for a Store every month, whether you pick "Monthly renewal" or "Yearly renewal" when you subscribe. On a monthly renewal, a Basic Store costs $27.95, and Shopify Basic paid monthly costs $39. With 250 listings or fewer, eBay with no Store costs less than Shopify Basic up to 8 sales of $40 a month, or 6 against the yearly price. The Starter Store, at $4.95 a month on a yearly renewal, keeps the 250 free listings and charges $0.30 for each one after.
Can you bring eBay buyers to your own store?
No: eBay's policy bars using contact details from an eBay sale to sell outside eBay, and eBay offers no customer list export.
eBay's policy on "Offering to buy or sell outside of eBay" bars sharing an email, phone number or website address before a sale. It also bars promoting websites that sell outside eBay in any message to another eBay member, and linking a listing to identical or related items for sale elsewhere. If you offer your contact details to move a sale off eBay, eBay charges its final value fee even if the item doesn't sell.
Shopify's Help Center adds that eBay doesn't offer a customer list export. A shopper who orders on your Shopify store joins your Customers list, which exports as a spreadsheet. A list of more than 50 customers arrives by email.
Getting that shopper back is up to you, by email or a loyalty program.
How do you connect eBay to Shopify?
Through Shopify's Marketplace Connect app, which lists your Shopify products on eBay and syncs orders and stock. eBay's own app for Shopify isn't available on the Shopify App Store.
Marketplace Connect is free to install. Up to 50 synced orders a month cost nothing. After that, each synced order carries a 1% fee, capped at $99 a month. An eBay order is paid through eBay, and eBay's fees apply to it.
Already selling on eBay? The app matches your listings to Shopify products by SKU, barcode or title. For shipping, returns, title, description and price, you keep eBay's settings or switch to the app's, and once you switch, the original eBay settings can't be restored. Shopify also says to keep only one marketplace connector app connected, to avoid data conflicts.
The Shopify App Store has other eBay connectors too, each priced by its maker. With Marketplace Connect's stock syncing on, a sale on eBay comes off the stock your Shopify store shows.
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Is it cheaper to sell on eBay or Shopify?
Per sale, Shopify Basic costs less: $1.46 on a $40 sale against $5.84 on eBay. Its plan runs $39 a month, or $29 paid yearly, while eBay without a Store charges no monthly fee. With 250 listings or fewer, eBay costs less up to 8 sales a month, or 6 against the yearly price. eBay's fee also pays for a marketplace buyers already search.
eBay vs Shopify: which is better?
eBay fits you if you want buyers who already search a marketplace, auctions, or a few sales with no monthly bill. Shopify fits you if you want your own domain and a customer list you can export. You can also run both from one Shopify admin with Shopify's Marketplace Connect app.
Does Shopify integrate with eBay?
Yes, through Shopify's Marketplace Connect app, free to install. It lists your Shopify products on eBay, links the eBay listings you already have, and syncs orders and stock. Up to 50 synced orders a month cost nothing, then each carries a 1% fee, capped at $99 a month. eBay's own app for Shopify isn't available on the Shopify App Store.
Can you dropship on eBay and on Shopify?
Yes on both. eBay allows dropshipping from a wholesale supplier, but not buying the item from another retailer or marketplace that ships it to your buyer. On Shopify, apps connect you to suppliers and print on demand services that ship each order. On both, the delivery date and the buyer's questions stay your responsibility.
Can I move my eBay listings to Shopify?
Yes. Shopify's Store Migration app takes the listings report you download from eBay Seller Hub and adds each listing as a draft product. The report holds no descriptions or photos, so add those after. A listing with 4 or more variation options arrives as a single product with no options. Our migration guide covers the rest.
Your own store has no marketplace behind it. Make each visit count.
Sledge doesn't list products on eBay, sync eBay orders or lower eBay's fees. It is a Shopify app for the store you run yourself: search, filters and offers. After a 14-day free trial, plans run from $29.99 a month, never a share of what you sell. Growth Intelligence turns on when you pick a paid plan. It names fixes for your own store and adds them up as one dollar total, labeled "Est. potential".
