Shopify B2B: how to set it up, with or without Plus

What is Shopify B2B?

Shopify B2B lets one store sell to other companies at their own prices and terms, while retail shoppers keep seeing yours. It has five parts.

• Companies and locations: each wholesale account is a company, and each of its shops is a location with its own addresses, tax settings, payment terms and contacts.
• Catalogs: the products and prices your buyers see, set as a percentage off your price or a fixed price per product, with optional minimums and volume pricing.
• Payment terms: pay at checkout, Net 7 to Net 90, or due once the whole order is fulfilled.
• The B2B checkout: addresses come from the company, the buyer can add a purchase order number, and on payment terms the button reads Submit instead of Pay now.
• Customer accounts: where a buyer signs in, tracks orders and pays. This is the portal.

You can run it in the store you have, which Shopify calls a blended store, or in a second store for wholesale only. Decide first. Shopify warns that switching later means redoing your companies, catalogs and store customizations.

Can you use Shopify B2B without Plus?

Yes. Since April 2, 2026, Shopify B2B runs on Basic, Grow and Advanced at no extra cost, but not on Starter or Retail. Most of it works the same on every plan, and Shopify's plan table lists where the plans differ.

Shopify B2B by plan, from Shopify's Help Center, read November 5, 2026.

The limit of 3 counts assignments, not catalogs. One catalog on two B2B markets uses 2 of the 3, and a catalog set to Draft frees its slot. Separate prices for retailers, salons, distributors and one key account make four, one more than Basic to Advanced allow. Plus starts at $2,300 a month, and what each Shopify plan costs covers the rest.

How do you set up B2B on Shopify?

Shopify B2B takes eight steps in your admin, from customer accounts to the first invitation. Shopify's checklist for a blended store has the longer version.

1. Turn on customer accounts. In Settings, open Customer accounts. B2B buyers need customer accounts, not legacy accounts. Turn on "Show sign-in links" to put a sign-in link in your store's header and at checkout.
2. Add each wholesale account as a company. Go to Customers, then Companies, and click "Add company" to open the "New company" form. Enter the company name, which shows in customer accounts and at checkout. Then pick the main contact and add the addresses and tax settings. Already have wholesale buyers in Customers? Select up to 250 there, and Shopify makes a company for each, with their past orders if you choose.

3. Create a B2B market. In Markets, click "Create market", then "Add condition" beside Includes. In the "Market conditions" window, pick "Company locations", which limits the market to your companies, and turn on "Include all existing and future locations in all regions". A market set by region alone also reaches retail shoppers in that region.

4. Create the catalog. On that market's page, click the plus sign next to Catalogs, then "Create catalog". Under "Price adjustment", a 30% decrease turns a $50 tote into $35, and a fixed price on one product overrides it. Save it as Draft until it's ready.

5. Add minimums and price breaks. In the catalog, click Manage, then "Manage products and pricing", the catalog's product list. Each product, or each size or color, takes a minimum, maximum or pack size and up to 10 price breaks.
6. Set payment terms. On the company or location, under "Payment terms", pick a net term, "Due on fulfillment", or "No payment terms" for buyers who pay at checkout. Under Checkout, "Submit all orders as drafts for review" lets you approve each order first.
7. Check payment and delivery. Your payment and shipping methods reach every customer by default. Shopify's free Checkout Blocks app can set a minimum order total for wholesale buyers alone, on any plan that runs B2B, by the app's own listing. Hiding a payment or shipping method from them takes the same app on Plus, or another app.
8. Test, then invite. Set the catalog and the market to Active. Check prices signed in as a test buyer, then in a private window as a retail shopper in the same country. Send each buyer the "B2B access email" from the company's page once both look right.

Steps checked November 5, 2026, in the Shopify admin and against Shopify's Help Center.

A net-term order waits as Payment pending. When the money arrives by bank transfer, open the order and click Collect payment, then Mark as paid, or Shopify keeps showing it as owed.

What is the Shopify B2B portal?

Shopify's B2B portal is your store's customer accounts: a buyer signs in with their email and a 6-digit code, then orders and pays in one place. There is no password, and a buyer who orders for two shops picks one first.

Once signed in, the buyer sees that location's catalog prices. From the account they can track an order and pay an open invoice before it's due. A buyer you set as "Location admin", the role that sees every order for that shop, can also reorder a past order and ask for a return.

To help buyers find the sign-in, open Settings, then Customer accounts, copy the address shown under URL, and add it to your footer menu as a Wholesale link. A new stockist can ask for an account through a form from Shopify Forms, Shopify's free app, which creates the company for you to approve.

A wholesale-only store can go further. Under Online Store, then Preferences, "Restrict access to B2B customers only" hides the store from everyone else, though the request form then stops working. The free Trade theme hides prices from visitors who aren't signed in.

What are the limits of Shopify B2B?

Some Shopify features never reach a B2B order, and some reach it when you didn't mean them to.

• What B2B orders can't use: Shop Pay, Apple Pay, Google Pay and other express checkouts, local delivery, pickup points, tips and subscriptions.
• Off by default: abandoned checkouts, gift cards at checkout and pickup in store. The store owner asks Shopify Support to turn them on.
• Discounts: in a blended store, a discount set for All customers reaches wholesale buyers too, on top of their catalog price. To give a discount to wholesale buyers only, set its Eligibility to a B2B market.
• Price breaks count each scent, size or color alone: 2 vanilla, 2 lavender and 2 cedar don't reach a 6-unit break.
• Order size: an order holds up to 500 different items, with each size or color counted as its own.
• What takes an app: quotes, order upload from a spreadsheet, downloadable invoices and a link to your accounting system, by Shopify's own checklist.

B2B volume pricing shows only to buyers signed in for a company. For tiers every retail shopper sees, read quantity-break pricing for every shopper.